I want to sleep in, earn what I’m worth, travel when I want, see my friends and family when I desire, and not to be told when to take a break, when I can take my leave, how much I will be earning or wont be earning!
I want freedom!
It’s a lifestyle freedom that is driving the Generation X and Y to think outside the box of normality within the working environment to achieve more, have more and get more.
Within today’s modern society we have diverse resources at our fingertips, teasing us with what is available out in the world. This expanded view is spearheading a shift in the mentality of what few achieved or believed possible twenty to thirty years ago. Gen X & Y's can't be pigeon-holed into the standard, stereotypical advice that was set with Baby Boomers – go to school, get good grades, go to university, get a good job, have a family and settle for the rest of your life. Not only are these now obviously ‘pipe-dreams’ in today's modern society, but Gen X & Y's simply want more, have bigger dreams and bigger expectations manifestation of those dreams at a young age.
Gen X & Y's are experiencing the world and tasting opportunities through their connection to social media, Internet and everyday marketing. This is gives them a 'life-like' taste of what they dream for and also a huge hit of what they feel they are missing out on. So… what does this make them want?
Everything they want and they want it NOW!
It’s a truth that is having positive and negative impact across many industries. We are being branded impatient and selfish but ultimately we are ambitious and won’t settle anymore.
Another driving factor is the fact that they are finding themselves increasingly unsettled and unsatisfied with their day job – they simply know it isn’t the whole picture. It's all too clear that jobs aren't secure, many can't afford to rent with the rising real estate costs and thus owning their own home is quickly becoming an unachievable dream. For a Gen X or Y, slowly working their way up to higher incomes which could possibly assist them with their home/car/travel dreams has become uncertain at best as well.
With the 'JOB' simply becoming just a daily grind and means to an end…. Gen X & Y's are looking for and sourcing alternatives in droves.
More and more Gen X & Y's want to be independent and are willing to work hard for success.
A close friend, mentor and successful Generation Y entrepreneur told me “I was willing to fail, and I wasn’t afraid of failure” …”I knew exactly what I wanted, and I wasn’t going to accept anything other than what I wanted”. This true grit determination for success would generate outstanding results for anyone, of any demographic, anywhere. This dedication my Gen Y friend had to ensure she achieved her dreams and goals made me appreciate the desire, commitment and drive which would be required to underpin extraordinary results.
Gen X & Y are now shifting their career paths from the job, long term career path to entrepreneurs. They are choosing to let go of 'status quo', an outdated culture that is no longer working and choosing to take control of their lives and ensuring their dreams become a reality.
TIME Magazine summarised the Generation X and Y generation in an article “What Gen Y Really Wants”.
“Many Gen X Workers are opting out of long hours—and they have high expectations for personal growth”
“Entrepreneurship now functions as a safety net for this generation”
Gen X & Y's also have a dream for a better world, a vision not only of giving back but one of halting unsustainable global practises.
This generation group has a particular 'emotional drive' for correcting what's 'gone wrong' in the world. The Baby Boomers have pushed through and blundered their way through technologies and global practises with an unprecedented ignorance of their impact on the planet for generations to come. The Gen X & Y's are realising they've been lumped with major global problems and aggressive, alternative choices will have to prevail for the world to survive.
While not particularly 'pleased' with being lumbered with this responsibility, they are a generation which is ready to rise up and commit to the challenge. They don't have any choice really now do they? And they know it!
The Gen X & Y's are looking for sustainable businesses which are sensitive to their footprint left on the planet. They are also ready for businesses which provide infrastructure to address global challenges.
Many new ventures and now lucrative businesses are becoming more prominent in the marketplace that falls under ‘social entrepreneurship’. Companies that recongise a global problem and utilise their business to create a social change in the way we operate.
Companies are proving to impact and change our culture and we as Generation X & Y is shifting our mentality to support these causes. It’s not about donating a dollar to a charity; it’s about seeing a transparent change in the world through the operation of their business.
Why Do This Now?
I could list a hundred reasons of my desire to build my residual income to the next level above the key points I’ve highlighted above. I believe in not settling for less, not being part of the norm and not letting life pass by.
Why NOT put every bit of energy, focus and commitment to achieving this and being not just content with life but ultimately finding a way to create the lifestyle and achieve the freedom I have dreamed of and I am not letting the dreams sit there but become a reality.
Ask yourself, are you doing everything you can today to achieve your dreams tomorrow?